Surprise! There’s No Correlation Between Social Engagement And Content Consumption

One of the things that we’ve all been taught about optimizing our content for social media is that the more social engagement a post garners, the better. While that’s probably true to some extent, a new report from Memo finds that just because readers engage with your content it doesn’t actually mean that they’re consuming […]

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TikTok Providing New Ways For Artists To Make Money

TikTok – love it or hate it, but either way it’s a social force to be reckoned with. While music artists that use the platform hope for viral success, they’re not actually going to make much money from TikTok itself – most comes from users following up on the artist music and merch on other […]

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Don’t Look Now, But Music Videos Don’t Matter As Much As They Used To

It used to be that if you didn’t have a happening music video, your song wasn’t going to get any traction anywhere. Although MTV set the standard for label acts and their music videos in the 1980s, YouTube eventually picked up the slack in the 2000s after MTV moved to teen angst dramas. That said, […]

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Cassettes Are Back Again, But In A Big Way In Japan

I’ve written in the past about the imminent revival of the music cassette tape, and a mini-boom seems to come around every 7 to 10 years or so. Well, it’s happening again but this time things might be different, thanks to what’s happening in Japan. It appears that Japanese youth have taken quite a shine […]

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These Are The Challenges That Professional Music Creators Worry About Most

Last week I wrote about a new study that actually quantified how difficult it is to make it in the music business, and this post is an extension of that. The entertainment research company MIDiA did an extensive study on the state of the music business today, and outlined a number of common challenges that […]

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Now We Know Exactly How Difficult It Is To Make It In The Music Business

It’s always been difficult to make it as an artist or band in the music industry. You can go all the way back to the 1950s and it’s almost always a one in a million chance that an artist would break through. Even as the democratization of music creation has developed in the 2000s, it’s […]

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This Study Says That TikTok Isn’t As Popular As Everybody Thinks

We’ve all been led to believe that video sharing site TikTok is Gen Z’s social platform of choice, and every other generation is also falling in line. A new study by Pew Research has found that those assumptions are just that – assumptions, and they’re wrong. According to the study, more Americans ages 18 to […]

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Can Mngrs.Ai Be Your Music Manager?

For artists, bands, engineers, and producers, the hardest team member to find is a manager. It’s critical to find someone who will look out for your business interests, yet a good music manager is most likely really busy already. That means that a he or she probably will not be interested in you until you […]

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Universal Music Gets Tough With TikTok

The major record labels have been grousing about the meager royalties that TikTok pays for some time, but now Universal Music has decided to do something about it. The label is pulling its entire catalog from the service after the two companies couldn’t reach an agreement that ended in January. TikTok decided not only to […]

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TikTok Now Testing 30 Minute Videos

There are reports that TikTok is now experimenting with 30 minute videos in a beta version of its app. It shouldn’t come as much of a surprise since the platform has consistently increased its time limit, starting from its original 15 seconds per clip, to 60 seconds, 3 minutes, 5 minutes, then 10 minutes. Last […]

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If One Artist Dominates Vinyl Sales, Does That Still Mean The Industry Is Doing Well?

It seems that every year a new modern-day vinyl sales record is being reported, which is a great sign for a music industry that could use more physical sales. The problem is, if one artist dominates those sales does that really mean that the vinyl industry is doing well? Music industry tracking company Luminate looked […]

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Sync Expert Chris SD, Global Music Money, And Gear Sales Gloom On My Latest Podcast

On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show! P.S. Click here to save your seat for the free Music Supervisors Panel.

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What If You Gave A Concert And 33 Million People Showed Up?

When the pandemic arrived back in 2020, it hit the music business hard on all levels, but especially touring. It didn’t matter what level you were at as an artist, if you couldn’t gig you weren’t making money. That’s when livestreaming first popped up with great fanfare and hailed as the future of artists performing […]

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Check Out My Appearance On The Your Morning Coffee Podcast

Jay Gilbert and Mike Etchart recently asked me to appear on a special edition of their Your Morning Coffee podcast to speak about Ai in music production and marketing. If you’re not familiar with their podcast, it’s one of the best around on the business of music, and they ask super-insightful questions. Please join me […]

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Why Is Apple Willing To Pay Artists More For Dolby Atmos Mixes?

It might be worth it to start mixing in Dolby Atmos if most of your streams are coming from Apple Music. The music streaming giant will reportedly soon offer royalty incentives to artists and labels who submit mixes in the popular immersive format. According to Bloomberg, Apple Music will give additional weighting to songs that […]

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