Archive
Monthly Archives: March 2021
March 26, 2021
Mastering Engineer Scott Hull, Current Streaming Rates, And Why Bands Are Disappearing On My Latest Podcast
My guest on the podcast this week is Scott Hull, who started his illustrious career in mastering at New York’s famed Master Disk studios. Rising from an assistant to chief engineer, Scott then took a series of jobs at some of New York’s other excellent mastering facilities including Classic Sound and the Hit Factory before striking out […]
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March 25, 2021
- in Tips by Bobby Owsinski
Measure Your Record Release Campaign With These Key Performance Indicators
So you have a new recording and you want to drop it on the public. You have an idea of how to do that, right? Far too many artists just record their song and album then wonder what to do with it after it’s done. Assuming that you’re smarter than that, you’ve put together a […]
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March 23, 2021
Here’s Why Surprise Releases Aren’t A Good Idea For Indie Artists
It’s easy to look at surprise releases from superstars like Drake and Taylor Swift and believe that’s the way music will be dropped on the public in the future, but it might be wise to re-think that strategy if you’re an indie artist. As with so much in the industry, the rules that apply to […]
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March 19, 2021
Livestream Sales, Native Instruments/iZotope Merger, and Audionamix GM Ellie McNeil On My Latest Podcast
My guest on the podcast this week is Ellie McNeil, who’s the general manager of the audio software company Audionamix. Audionamix uses advanced signal processing and artificial intelligence technology to extract specific elements from an audio file, including speech, vocals, drums and bass. Their top-of-the-line audio separation tech is reserved for major film studios, television networks, and […]
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March 18, 2021
Facebook Getting Into Newsletter Creation, But Is That A Good Idea?
Newsletters are the backbone of artist-fan communication, and finding the best email service provider is essential for most artists. There are plenty to choose from and sometimes it takes a while to find the best fit, but a new alternative could be a social platform that you’re probably already on – Facebook. Yes, newsletter creation […]
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March 16, 2021
The Last Major Country To Embrace Streaming Is Finally Doing It
What if I told you that there was a country where music sales are huge yet it never really got that much into streaming? Would you guess that country was in South America, or maybe Africa? Believe it or not, that country is Japan, and it’s been the second largest music market in the world […]
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March 12, 2021
Viberate Co-Founder Vasja Veber, Best Social Networks, And Behringer Oberheim Trademark War On My Latest Podcast
My guest on the podcast this week is Vasja Veber, who co-founded Viberate, a platform that gives artists important analytics about musical trends, events, venues and festivals. It makes performing acts’ life easier by giving them a better version of an EPK or even a traditional website. Viberate features over a million profiles of musicians, venues, events and […]
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March 11, 2021
The Top 10 Biggest Digital Songs Of 2020
The IFPI is about to come out with its annual report and we’re starting to get some interesting tidbits of information from it leaked. One of the most interesting aspects is the number of songs that hit 1 billion streams last year. A billion used to be an unthinkable amount, something that was rarely reached […]
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March 9, 2021
2 New Social Features That Could Change The Way You Post
One of the things about social networks is that they keep on evolving, learning from mistakes and user feedback. In that spirit, there are a couple of new social features, one from Twitter and one from Instagram, that could make a difference in what and how you post in the future. Twitter Undo The first […]
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March 5, 2021
The UK Opens Up Live Music, Most Hated Bands, And Music Attorney Kamal Moo on my latest Podcast
My guest on the podcast this week is music attorney Kamal Moo, who has represented artists from various genres of music as both personal manager and attorney. He has negotiated several types of entertainment contracts, including recording, music publishing, and producer agreements, with clients include legendary recording artist Janet Jackson, The Hallmark Channel, indie artist Lil B, and […]
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March 3, 2021
- in Tips by Bobby Owsinski
6 Big Tips For More TikTok Engagement For Your Music Brand
If you haven’t noticed, TikTok is a huge driver of music these days, with almost a billion users that spend over 85 minutes a day on the platform. On top of that, there’s over 100 million in the U.S. that use it, with 55% of the audience between the ages of 25 and 44, so […]
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March 2, 2021
The Recorded Music Industry Did Okay Last Year With $12 Billion in Revenue
Covid didn’t keep the recorded music industry down last year as revenue was up more than 9% to around $12 billion. That marks the 5th straight year of growth for the industry. While it may signal happy days in the label corporate offices, it’s still down from the industry’s top level of $14.6 billion in […]
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